Beats by Dre: Miho x SHOW-GO


A cute social media brand spot for Beats by Dre, unexpectedly juxtaposing two of their young brand ambassadors: Olympic medal-winning climber Miho Nonaka, and Gen-Z beatboxer, SHOW-GO.

We brought the two  together in a stylised spot that combined unique traits, like SHOW-GO’s beatboxing skills and Miho’s athleticism, whilst also bringing out completely new sides to both their personalities, in a video spot that delighted both sets of fans and performed exceptionally on their channels.



Video Credits:
Production: PUSH Japan
Director: Mike Sunda
Director of Photography: Mikul Eriksson 
Lighting Director: Arata Ijichi
Stylist: Takumi Iwata
HMUA: Phoebe Lin
Project Manager: Aime Okamoto
Production Assistant: Bernie Hitachi, Ken Watanabe
Graphic Designer: Bernie Hitachi