Maserati x Fragment

See us in an Italian whip, blacked out windows leaning back — PUSH worked on the activation component of this incredible Maserati x Fragment collaboration. For four weeks in Harajuku’s legendary Cat Street, this was the pop-up to visit, with live painting, DJs and a capsule collection to compliment the exclusive collaboration car itself. Modena meets Tokyo. Maserati's trident combining with the iconic Fragment lightning bolts. You know Hiroshi Fujiwara has been on a serious whipping excursion with this one.


DJs - Mars89, Licaxxx, ShioriBradshaw
Live Painting - Freddie Carrasco
Culture Strategy & Programming - Mike Sunda
Creative Director - Dan Buyanovsky
Art Director & Photographer - Bernie Hitachi
Video Capture - Nobu Arakawa
Stills Capture - Karen Masumoto
Video Edit - MullenLowe Singapore
Agency Client - MullenLowe Singapore
Brand Client - Maserati