Qrion: Proud



Proud” is an uplifting, disco-inflected dance-floor anthem, tinged with intimate sentimentality, and the music video, directed by Tokyo-based filmmaker Umi Ishihara, follows suit — a nostalgic ode to Qrion’s hometown Sapporo, shot on location in Northern Japan. The video blends retro VHS footage from the musician’s childhood with a fictionalised day-in-the-life montage of carefree, bittersweet high-school days, as four high-school girls eat ramen, take purikura together, and cycle through the city’s backstreets. The video stars contemporary dancer Tsukushi, who also expresses her own take on the track through a powerful sequence shot in a Ghibli-esque forest evocative of the lush natural landscapes ubiquitous throughout Hokkaido, easily accessible from Sapporo’s city centre.



Video Credits.
Artist: Qrion
Dancer: Tsukushi
Director: Umi Ishihara
Editor: Umi Ishihara
DP: Asumi Midori
Assistant Camera #1: Kou Risei
Producer: Kinu Kakimoto
EP: Mike Sunda
Colorist: James Clayton Daniels
Production: PUSH Japan