Machìna


Video Credits:
Starring: Yeohee Kim
EP: Mike Sunda
Director(s): The Bardos
Producer: Kasumi Mizoguchi
Special Effects: Michael Renassia
Client: Red Bull Japan

All music by Yeohee Kim (machìna)
All photography and video by The Bardos











Traversing the quiet fields of rural South Korea, through to the city lights of central Tokyo, “MACHINA” charts the story of a former K-Pop idol who turned her back on the factory-like rigours of the mainstream music industry to pursue her passions as an independent electronic music artist.

The 12-minute documentary eschews a conventionally linear narrative in favour of an ethereal bricolage that profiles Yeohee Kim, a.k.a. machìna, and her career to-date, representing the unique layers of places and experiences that can be heard in her current music.










Press:


︎︎︎Branding Asia - Red Bull Documentary Charts the Journey of ‘Machina’ from K-Pop to Electronic Artist in Tokyo

︎︎︎LBB Online - Red Bull Documentary Charts Journey of K-Pop Idol Entering the Tokyo Techno Underground

︎︎︎Campaign Japan - レッドブル、元K-POPアイドルの再出発のストーリーを描く

︎︎︎Campaign Asia - Red Bull tells the tale of a recovering K-pop idol